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One company not sitting idly by on the sidelines is Microsoft. The first three created disruptive paradigm shifts in their respective fields - typesetting and document printing, electronic document interchange and web interactivity - and all have generated significant revenue for Adobe.
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At the launch event, CEO Shantanu Narayen described AIR as Adobe’s “fourth platform,” positioning it as the next link in the chain that includes PostScript, Acrobat’s PDF (Portable Document Format) and Flash. On February 25, 2008, Adobe Systems launched version 1.0 of the Adobe Integrated Runtime, or “AIR,” which allows software programmers to use web-development tools to create desktop software applications that run on all the major operating systems: Windows, Mac and - coming soon - Linux.įor Adobe, AIR is a big bet.
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